SEO audit

When an audit is useful

An audit is a useful starting point when organic enquiries have slowed, important pages are missing from search or your team is planning a website change. It can also give an existing SEO programme a clearer direction.

We define the business question before collecting data. A site with a few service pages needs a different review from a large multilingual website. The scope reflects your pages, markets and resources.

Technical access and indexing

I check representative pages and templates for HTTP status codes, robots rules, canonical URLs, XML sitemaps, internal links and language versions. Search Console helps compare what the website serves with what Google has discovered and indexed.

The review also covers mobile use, important page content and performance evidence. Findings identify the affected URL or template, the likely consequence, the proposed change and how to test it.

Content, search intent and enquiries

I compare your important services with the questions people search for and the information on your existing pages. This includes overlapping pages, missing explanations, unclear headings and the route to a relevant enquiry.

Keyword research and competitor analysis help prioritise topics. The output distinguishes pages to update, combine or create, so a content plan follows the site review.

What you receive

The deliverables are a summary of the main findings, a prioritised task list and a review session. Each task has a reason, an affected page or template, a proposed owner and a way to verify completion.

Priorities balance business relevance, the strength of the evidence and the effort needed. A site-wide access issue is treated differently from an improvement to one low-priority page. We identify dependencies so content and technical work can proceed in a sensible order.

From findings to completed work

We agree who implements each change and how the team will check it. After the changes, we revisit the affected pages, inspect the relevant settings and record the release date. Search visibility and enquiries can then be reviewed against a documented starting point.

For a focused technical problem, see technical SEO. For a broader programme, see consulting.

Preparing for the audit

Share your website, main services, target markets and the issue you are trying to solve. Existing reports, a record of recent changes and appropriate read access to Search Console and analytics help explain the situation.

We agree the page sample, deliverables and access requirements before starting. Access is limited to the work being done.