Search Engine Optimization
Get found by the customers you want. We cover your whole search visibility, from keywords, content and competitors to measurement.
SERVICES
SEO and GEO services
Explore the areas I work on: search visibility, content, website performance and measurement. We choose the scope around your customers and business goals.
GEO & AI search optimization
Be found and recommended in AI search. We cover the things that affect how ChatGPT, Claude and Google's AI answers find, understand and cite you.
SEO audit
Understand what holds back your website. An SEO audit with technical checks, content review, priorities and a plan for implementation.
Technical SEO
Make sure search engines and AI crawlers can find, understand and index your site. We audit the whole technical foundation.
SEO content & content strategy
Plan service pages and articles around your customers. SEO content strategy, content audits, briefs and internal linking with Jake Virtanen.
WordPress SEO
Improve your WordPress website through technical SEO, content structure, indexing and performance. Practical priorities with Jake Virtanen.
Conversion optimization
Turn more visitors into enquiries. We review the whole path to contact, from content and call to actions to forms and tracking.
Analytics & conversion tracking
Know what brings you enquiries. We set up and check your measurement, from GA4, Search Console and forms to consent, so reports support decisions.
SEO & GEO consulting
Get an expert view on any SEO or GEO question. Website reviews, content plans, technical issues or measurement.
Speaking
Invite Jake Virtanen to speak about SEO, GEO or AI in marketing. Talks for events, companies and education in English and Finnish.
SEO, GEO & AI marketing training
SEO, GEO and AI marketing training for teams. Workshops on content, search visibility, campaign planning and measurement in English and Finnish.
Choose a starting point
01
Plan your content
Keyword research and competitor analysis are part of Search Engine Optimization. They help identify the pages and topics to work on.
02
Resolve technical issues
Technical SEO covers crawling, indexing, redirects, site structure and page speed.
03
Measure enquiries
Analytics and conversion tracking help you understand which pages and channels lead to enquiries.
GUIDES
Explore the topic
GUIDE
What determines the cost of SEO?
Understand what an SEO quote should include. Compare audits, ongoing work, content and implementation, and prepare a useful brief for a proposal.
GUIDE
SEO roadmap: from customer searches to enquiries
Build an SEO plan around customer questions, service pages, technical access and enquiries. A practical sequence for deciding what to work on first.
GUIDE
A content plan with useful topic clusters
Turn customer questions into a content plan. Map pages, build briefs, connect topic clusters and review useful outcomes.
Tell me about your website
Share your website and what you would like to improve. I will get back to you to discuss the work.