GEO / AI SEARCH
GEO and AI search
optimization
Help AI search systems understand your company, expertise and services. I review your content and website through the questions your customers ask.
What is GEO?
Generative Engine Optimization focuses on how a company and its content appear in AI-generated search answers. Relevant content, clear business information and accessible pages form the basis of the work.
I work on GEO alongside SEO at WP SEO AI. We consider both traditional search results and the ways customers use AI to research their options.
What the work includes
01
Questions and content
Map customer questions and develop pages with clear explanations, useful examples and specific information about your services.
02
Expertise and company information
Make authorship, experience, services and contact information consistent across your website.
03
Technical access
Review crawling, indexing, internal links and structured data so the site describes its content clearly.
From questions to pages
We identify how customers describe their problem and what they need to know before choosing a provider. Each topic gets a suitable place in the site structure.
I review existing pages and recommend where to expand, combine or clarify information.
Monitoring AI visibility
We agree on a set of relevant questions and record the answers and sources returned by selected AI search tools. The date and tool are documented for comparison.
These observations sit alongside organic search data, referral visits and enquiries.
Start with the questions your buyers ask
We collect questions about needs, alternatives, suitability and choosing a provider. These give us a repeatable set of topics to review in AI search and on your website. The language and market are recorded so that later observations have context.
We review which questions your service pages already answer and where evidence is missing. Typical additions include the scope of a service, who delivers it, the stages of the work and examples your company can substantiate.
Make the company and its expertise understandable
I review the relationship between your company information, expert profiles, services and supporting articles. Details should remain consistent across your website and the profiles you control. Structured data can describe those visible relationships.
A useful answer needs enough context to stand on its own. Clear headings, a direct opening answer, defined terms and appropriate sources help a reader assess the information. Internal links connect the answer with deeper explanations and the relevant service.
Review AI visibility alongside business results
We record the question, service, date, language and the response observed. This makes it possible to compare observations using a consistent method. We then review referral visits and enquiries where that information is available.
The AI visibility measurement guide explains this workflow. We use the findings to choose content updates, correct company information and prioritise technical work.
GEO, AEO and AI use in marketing
GEO is commonly used for work on visibility in generative AI answers. AEO describes answering user questions in answer-oriented search experiences. The practical work on this site is organised around the customer question, accessible pages and credible information.
AI can also support the marketing team itself: research, planning, content development and analysis. That wider workflow is covered in the AI marketing guide and in team training.
QUESTIONS
Good to know
How does GEO connect with SEO?
The same website serves both. Useful content, accessible pages and consistent business information support the work across search engines and AI search.
Do I need new pages?
We first review the content you already have. New pages are planned when a customer question or service needs its own explanation.
Tell me about your website
Share your website and what you would like to improve. I will get back to you to discuss the work.