SEARCH ENGINE OPTIMIZATION
Search Engine Optimization
for your business
Make your services easier to find in Google. I work on the searches, pages and technical details that matter to your customers.
What does SEO involve?
Search Engine Optimization connects the questions your customers search for with useful pages on your website. The work includes research, content, internal links and the technical requirements for search engines to access your pages.
We start with your services and business goals, then identify the changes to make first.
What the work includes
01
Keyword research
Find the searches behind customer needs, compare search intent and decide which pages to create or improve.
02
Content and site structure
Develop service pages and articles, clarify headings and organise internal links so visitors can find the information they need.
03
Technical checks and measurement
Review indexing, redirects and performance. Track relevant search terms, visits and enquiries as changes go live.
Keyword research
I review the language your customers use, the questions they ask and the results that currently appear. Search demand, intent and relevance to your services guide the priorities.
The research becomes a page plan: which topics belong together, what each page should answer and how pages should link to one another.
SEO competitor analysis
I compare the websites that appear for your important searches. The review covers page topics, content depth, site structure and the way services are presented.
The findings help identify gaps in your own website and decide where your expertise can add useful information.
Choose a page for each customer need
A service query, a comparison and a troubleshooting question can require different answers. I group related searches by the task behind them and compare that task with your existing pages. This gives each important page a clear purpose.
The plan records the main question, supporting topics, target audience and next step. We also identify pages that overlap and decide which existing page should carry the topic. Content planning and page development turns that research into briefs and usable pages.
Connect visibility with enquiries
The reporting starts with a baseline: which services appear in search, which pages bring relevant visits and what visitors do next. We choose a meaningful contact action and check how it is recorded. Conversion tracking provides the measurement plan.
As changes go live, we review the queries and landing pages alongside the quality of enquiries. A new page may need clearer examples, a stronger explanation of the service or a better route to contact. These findings guide the next round of work.
Prioritise the work
We consider business relevance, the evidence behind an issue, the effort required and any dependencies. A blocked service page needs a different response from an article that could be more useful.
For a broad review, an SEO audit brings the findings together. The SEO cost guide explains the scope decisions that affect a proposal.
QUESTIONS
Good to know
What do I receive?
Depending on the scope, the work can include a search and page plan, content recommendations, technical priorities and a measurement plan. We agree on the deliverables before starting.
Can you improve an existing website?
Yes. We can work with your existing pages and structure, prioritising the services and issues that matter most to your business.
Tell me about your website
Share your website and what you would like to improve. I will get back to you to discuss the work.