ANALYTICS AND TRACKING
Measure visits
and enquiries
Understand which pages and channels bring people to your website and what they do next. I help plan and check the measurement.
Measurement starts with the question
We decide what you need to know about your marketing and customer enquiries. That determines the events, reports and conversions to configure.
My work can include GA4, Google Tag Manager, Search Console and contact form tracking, depending on your setup.
What the work includes
01
Measurement plan
Define key actions, event names, conversion criteria and the reports your team will use.
02
Implementation checks
Test form submissions, link clicks and consent behaviour. Look for duplicate events and missing measurements.
03
Reporting and decisions
Connect search visibility, visits and enquiries in a reporting structure that supports ongoing work.
Tracking the right actions
A successful enquiry, a contact button click and an email link click are recorded as separate events. We document their meaning so the reports remain understandable.
The setup is tested on mobile and desktop, including successful submissions and form errors.
The conversion tracking guide explains event definitions, consent tests and the checks for duplicate submissions. For turning observations into changes, see conversion optimization.
Consent and data quality
Optional analytics is configured around visitor consent. We review what is sent to the tools and keep names, email addresses and message contents out of analytics events.
The reports are assessed alongside consent coverage, technical changes and the limitations of the available data.
QUESTIONS
Good to know
Can you review existing tracking?
Yes. We can check the current setup, event definitions and reports before deciding what needs to change.
Can we connect SEO with enquiries?
Yes. Search Console, website analytics and enquiry tracking provide different parts of the picture. We define a reporting approach using the data available to your business.
Tell me about your website
Share your website and what you would like to improve. I will get back to you to discuss the work.