TECHNICAL SEO
Technical SEO
for a working website
Find and prioritise issues that affect how search engines access your website and how customers use it.
What do I review?
Technical SEO covers crawling, indexing, site structure and performance. I review the website and the available search data to identify issues and their likely impact.
You receive findings with recommended actions, priorities and a way to check the changes.
What the work includes
01
Crawling and indexing
Review robots.txt, XML sitemaps, canonical tags, noindex rules, status codes and redirects.
02
Structure and languages
Check internal links, navigation, language versions and hreflang relationships between translated pages.
03
Speed and usability
Review image loading, layout stability, scripts and mobile behaviour, including Core Web Vitals where data is available.
Investigation and priorities
We start with the symptoms: missing pages in search, a site migration, slow templates or a sudden change in traffic. I combine page checks with available Search Console and analytics data.
Findings are grouped by impact and implementation effort so your team can plan the work.
Implementation and verification
I help with crawling, indexing, metadata, internal links, redirects and website-level performance improvements. For each change, we agree on who implements it and how the result is checked.
Server configuration, hosting infrastructure and deeper backend changes are handled with our maintenance or agency specialists. I define the SEO requirements, help prioritise the work and verify the affected URLs after deployment.
Crawling, indexing and canonical pages
I check important URLs, their HTTP responses and the directives that affect access or indexing. This includes robots.txt, page-level robots directives, canonical URLs and the XML sitemap. Search Console observations help identify which problem needs investigation.
The review distinguishes a page that is inaccessible, one that has a deliberate indexing restriction and one Google has treated as a duplicate. Each needs its own response. The indexing checklist explains the sequence.
Rendering and the links between pages
The main content, navigation and contact path should be available in the rendered page. I review heading structure, meaningful HTML links, images and the parts controlled by scripts. Templates are checked across the pages they affect.
For multilingual sites, the review includes equivalent language pages, self-referencing canonicals and language links. The multilingual SEO guide covers those relationships. Schema markup is checked against the actual page content.
Speed, redesigns and implementation
Performance work begins with the important templates and devices. We identify the largest loading element, slow interactions and unexpected shifts, then identify changes to the theme, images or scripts and any hosting questions to take to the maintenance team. See the Core Web Vitals guide for the assessment method.
Before a redesign or URL change, we map the current pages and their destinations. The website migration guide covers the checks before and after launch. I work with the people responsible for development so that each finding has an owner and a way to verify the result.
QUESTIONS
Good to know
Can you help after a website migration?
Yes. I can review redirects, indexing, canonicals, sitemaps and important landing pages after a redesign or move.
What access do you need?
The scope determines the access. Read-only Search Console and analytics access are useful starting points. Any additional permissions are agreed before the work.
Tell me about your website
Share your website and what you would like to improve. I will get back to you to discuss the work.