GUIDE
SEO roadmap: from customer searches to enquiries
Build an SEO plan around customer questions, service pages, technical access and enquiries. A practical sequence for deciding what to work on first.
GUIDES
SEO, GEO & AI marketing guides
Practical guides to planning search visibility, solving technical problems and using AI in marketing. Choose the question you are working on.
Planning search and content
GUIDE
What determines the cost of SEO?
Understand what an SEO quote should include. Compare audits, ongoing work, content and implementation, and prepare a useful brief for a proposal.
GUIDE
A content plan with useful topic clusters
Turn customer questions into a content plan. Map pages, build briefs, connect topic clusters and review useful outcomes.
GUIDE
Internal linking: connect services, guides and customer questions
Build useful internal links between services and guides. Plan page hierarchy, anchor text, language versions and checks for broken or isolated pages.
Technical questions
GUIDE
A page is missing from Google: an indexing checklist
Check a missing page step by step: status code, access, noindex, canonical, content, internal links, sitemap and Search Console.
GUIDE
Core Web Vitals: assess website speed and usability
Understand LCP, INP and CLS, choose the right tests and prioritise improvements to images, scripts and layout on a service website.
GUIDE
Structured data for an expert and service website
Plan connected Person, Service, WebPage and Article schema. Match visible content, language versions, canonical URLs and author information.
GUIDE
SEO for a website redesign or migration
Plan a website change with an inventory, URL mapping, redirects, launch checks and follow-up. A practical SEO checklist for your project team.
GUIDE
Multilingual SEO: languages, URLs and page relationships
Plan translated pages with clear URLs, localised content, self-referencing canonicals, hreflang and useful language navigation.
GUIDE
Local SEO for a service business
Improve the information customers need to find a local service: business details, service areas, useful pages, reviews and measurement.
AI and measurement
GUIDE
Using AI in marketing: a practical workflow
Use AI in marketing research, planning, content and analysis. A practical workflow for defining tasks, checking output and measuring useful work.
GUIDE
How to measure visibility in AI search
Build a repeatable AI visibility review: customer questions, answer records, sources, referral visits and qualified enquiries.
GUIDE
Conversion tracking for a service website
Define useful conversions and test form measurement. A practical guide to events, consent, duplicate prevention and the quality of enquiries.
Discuss your website
Share your website and the question you are working on.