Search Engine Optimization
Be found on Google when customers look for what you offer. We research the searches, improve the pages and track whether visibility turns into enquiries.
GEO / AI SEARCH
GEO and AI search optimization
More and more people ask ChatGPT for advice or read Google’s AI answer before they open a single website. We help make sure your company is part of those answers and is described correctly.
What is GEO?
GEO, or generative engine optimization, is the work of improving how visible a company is in answers produced by AI, for example in ChatGPT, Claude and Google’s AI answers. It is also called AI search optimization.
AI tools assemble their answers from sources they find on the web. That is why GEO is not a trick but a continuation of good SEO: clear answers, consistent information about the company and pages that AI crawlers can reach.
What AI visibility is built on
01
Content that answers the real question
People ask AI complete questions: what suits our situation, what does it cost, how do the options differ. Your website has to answer them directly, in your own words.
02
A company and an expert that can be recognized
Who delivers the service, where, and with what experience? When these details match across your website, your profiles and the rest of the web, AI finds it easier to connect them to you.
03
Pages that can be reached
If robots.txt blocks AI crawlers, or the content only loads with JavaScript, even the best text never makes it into an answer. This is the first thing we check.
From customer questions to pages
We collect the questions your customers ask before they decide: from sales emails, search data and from what AI itself says about the subject. Then we check which of them your website already answers and which it does not.
Often the information exists but is scattered, or written in the company’s internal language. We suggest which pages to expand, which to merge and what is still needed.
An honest word about promises
Nobody can guarantee a place in an AI answer. The same question can produce a different answer on a different day, and the tools change quickly.
So we track visibility in a repeatable way: the same questions, the same tools, with the date and sources recorded. You see the direction even though individual answers vary.
What we do in practice
- Map your customers’ questions and test how AI tools answer them today.
- Review your content and propose additions: direct answers, examples, pricing principles and the stages of the work.
- Check that information about the company, the people and the services is consistent on the website and in your profiles.
- Verify technical access: robots.txt, indexing, internal links and structured data.
- Agree with you on monitoring that continues at regular intervals.
Visibility that matters to the business
A mention in an AI answer is a good start, but it does not yet tell you whether customers follow. We look at the observations together with search data, visits from AI tools and enquiries whenever that information is available.
The guide to measuring AI search visibility describes the method step by step. You can use it yourself as well.
GEO, AEO and AIO: what is the difference?
There are many terms and they are used interchangeably. GEO refers to visibility in generative AI answers. AEO (answer engine optimization) stresses direct answers to questions. AIO usually means the same thing, or Google’s AI Overviews.
The practical work is the same in each case: answer the customer’s question clearly, keep your information consistent and your pages accessible. We cover the use of AI in a team’s own work in the AI in marketing guide and in training.
QUESTIONS
Frequently asked questions
Does GEO replace SEO?
No. The same website serves both, and most of the work is shared. GEO adds AI crawler access, question-led content and tracking visibility in AI tools.
Will we need new pages?
Not necessarily. We start with the content you have. A new page is worth creating only when a customer question or a service needs its own treatment.
Can AI visibility be measured?
Yes, as long as you keep the limits in mind. We follow a chosen set of questions and record whether your company is mentioned and which sources the answer cites. The figures describe a sample, not the whole truth.
Should we let AI crawlers access our website?
For most service businesses, yes, if the aim is to appear in answers. The decision is still yours, and we go through the options with you before anything is changed.
RELATED EXPERTISE
Services that support AI visibility
SEO content & content strategy
Service pages and articles that answer your customers’ questions. We plan the content and either write it or brief your own writers.
SEO, GEO & AI marketing training
Practical training or a workshop for your team on SEO, GEO and using AI in marketing. The exercises use your own pages.
How does your company appear in AI search?
Send us your website address and a couple of questions your customers ask you. We will tell you how we would start looking into it.