Technical SEO
Make sure search engines and AI can find, understand and index your website. We review the whole technical foundation and give you a prioritized fix list.
WORDPRESS SEO
WordPress SEO
WordPress gives search visibility a good base, but the theme, plugins and settings can also work against it. We go through your website and tell you what is in order and what needs fixing.
What is WordPress SEO?
WordPress SEO is the same SEO work as on any website, done with WordPress’s own tools: its settings, the theme, an SEO plugin and the page templates. Knowing the platform means the cause of a problem is found faster and the fix goes in the right place.
We know the platform from our own work: this website is built on WordPress too.
The most common problems on WordPress websites
01
A setting blocks indexing
“Discourage search engines from indexing this site” was left on after development, or the SEO plugin has quietly set a content type to noindex.
02
Plugins slow the website down
Every plugin can add its own scripts and styles to every page. We find out which ones really slow things down and which you can do without.
03
Archives and duplicates clutter the structure
Category, tag and author archives and attachment pages create pages with no job of their own. Together we decide which of them belong in search.
Indexing and URLs
We check the reading settings, the SEO plugin’s configuration, canonicals, redirects and the sitemap. We see whether the important pages can be found in search and whether pages that should not be there have got in.
Permalinks should not be changed lightly. Every URL change needs a redirect from old to new, updated internal links and a check after launch.
Content and templates
We review the heading structure, metadata, images and the route to contact. Templates should get the basics right automatically, so that each page does not have to be corrected by hand.
Where needed we prepare a page plan and briefs. More on this under SEO content and content strategy.
Theme, plugins and speed
We look at image sizes, loading order, fonts and third-party scripts. Before a plugin is removed or replaced, we find out what it does and what depends on it. Larger changes are tested in a staging environment first. The Core Web Vitals guide explains how speed is assessed.
Language versions and schema
On a multilingual website we check the links between translations, the language switcher, canonicals and hreflang. We review schema markup against what the SEO plugin produces and what is actually visible on the page. The multilingual SEO guide explains the checks.
What you receive
You get the findings in priority order. Each one says which page, setting or template it concerns, what will change and how the result is verified. Many settings and content changes we can make ourselves. Theme and server-level work is agreed with whoever maintains your website.
QUESTIONS
Frequently asked questions
Can you make changes directly on the website?
To content, metadata, SEO plugin settings and many structural matters, yes. Theme and server-level changes are made together with whoever maintains your website.
Which SEO plugin is best?
The common plugins all handle the basics well. The brand matters less than how it is configured. It is rarely worth switching plugins without a clear reason.
Do we need to change the theme?
Rarely. Most problems are solved with settings, template fixes or fewer plugins. We will say so plainly if the theme is a real obstacle.
Is our website too small?
No. Reviewing a small website is quick, and a single wrong setting can affect the visibility of the whole site.
RELATED EXPERTISE
More areas of expertise
SEO audit
Find out what is holding back your search visibility. You get a technical review, a content assessment and a task list in priority order.
SEO content & content strategy
Service pages and articles that answer your customers’ questions. We plan the content and either write it or brief your own writers.
Let’s improve your WordPress website
Send us your website address and tell us what you have noticed or what you want to improve. We will suggest where to begin.