Search Engine Optimization
Be found on Google when customers look for what you offer. We research the searches, improve the pages and track whether visibility turns into enquiries.
SEO AUDIT
SEO audit
An audit tells you why your website does not appear in search as it should, and what to do about it first. We review the technology, the content, the search data and the route to an enquiry.
What is an SEO audit?
An SEO audit is a systematic review of a website that identifies the problems holding back its search visibility and the opportunities that are not being used. A good audit is not a list of errors printed by a tool but a reasoned plan for where time and money should go.
When is an audit worth doing?
01
Traffic or enquiries have fallen
And you do not know why. We find out whether the change comes from technology, content, competition or measurement.
02
You are planning a redesign
An audit before a redesign shows what is worth keeping from the current website and which mistakes should not be carried over.
03
SEO work is starting or stuck
You get a baseline and an order of priority. You also see whether the work done so far has gone into the right things.
The technical review
We check the status codes, robots settings, canonicals, sitemaps, internal links and language versions of the most important pages and templates. Search Console shows what Google has found and indexed, and we compare that with what the website should contain.
Mobile use, how content appears to crawlers and speed are included too. If the technical side needs a deeper investigation, we continue under technical SEO.
Content and search intent
We compare your services with what customers search for and with what the current pages tell them. We look for pages that compete with each other, questions nobody answers and pages with no route to an enquiry.
Keyword research and competitor analysis show which topics to take up first. We separate the pages to update, the pages to merge and the pages still needed.
What you receive
- A summary of the main findings in plain language.
- A task list in priority order. Each task has a reason, a target page, a suggested owner and a way to verify that the fix works.
- A walkthrough in which we go through the findings together and you can ask about anything.
Priority is weighed by effect on the business, strength of the evidence and the effort required. A fault that affects the visibility of the whole website comes before fine-tuning a single page.
How to prepare
Tell us the website address, your main services, your target markets and the question you want answered. Read access to Search Console and analytics and a note of recent changes speed the work up. We ask only for the access the work needs.
QUESTIONS
Frequently asked questions
Does the audit include making the fixes?
Not automatically. We agree in advance which changes we make and which stay with your team. We can also verify the fixes once they are done.
What if there is little search data?
Then the emphasis is on structure, content and technical settings. We also set up tracking so that there is data to base decisions on later.
How extensive is an audit?
That depends on the website. Reviewing a small service website is different work from reviewing a large multilingual one. We agree on the scope and deliverables before starting.
Do you use automated tools?
We do, but they are only a beginning. A tool finds errors. It does not tell you which of them matter to your particular business.
RELATED EXPERTISE
After the audit
Technical SEO
Make sure search engines and AI can find, understand and index your website. We review the whole technical foundation and give you a prioritized fix list.
SEO content & content strategy
Service pages and articles that answer your customers’ questions. We plan the content and either write it or brief your own writers.
Want to know where your website stands?
Send us your website address and the question you want answered. We will tell you what kind of audit suits your situation.