The cost of SEO depends on three things: the size of the website, the competition and who makes the changes. This guide helps you compare quotes so that you know what the money actually buys.
Three ways to buy SEO
- An audit is a one-off review. You get a list of what to fix and in what order. Suits a team that does the work itself.
- A project is a defined piece of work, such as renewing the service pages or the SEO for a redesign.
- Ongoing work is monthly: content, technical fixes and tracking. Suits you when you want growth, not only repairs.
What raises or lowers the price
The size of the website and the number of language versions directly affect the workload. A competitive industry needs more and better content than one where nobody has done anything yet.
The biggest single factor is often whether implementation is included. A recommendation costs less than a recommendation plus carrying it out.
Ask these before you compare prices
- What exactly do I receive: a report, the texts, completed changes?
- Who writes the content and who puts the changes on the website?
- How and how often are results reported?
- What is expected of me or my team?
- How can the contract be ended?
Be wary of these promises
Nobody can guarantee a particular position on Google, because nobody controls the search results. If a quote promises first place, ask for which search, and what happens if it does not come true.
A low monthly price with no clear content usually means that not much happens in a month.
Think about the budget through the return
Work out what one new customer is worth to you. If one deal covers several months of work, the question is not whether SEO is expensive but whether it brings those deals.
That is why measuring enquiries is worth agreeing at the quote stage.
How we price
We state the price and the content before anything starts. The smallest piece of work is a single consulting session or an SEO audit, the largest is ongoing search engine optimization. Tell us your situation and we will suggest what fits.