SEO audit
Find out what is holding back your search visibility. You get a technical review, a content assessment and a task list in priority order.
TECHNICAL SEO
Technical SEO
Even good content does not help if Google cannot reach the page or misreads it. We review the whole technical foundation of your website and tell you which faults to fix first.
What does technical SEO cover?
Technical SEO makes sure that search engines and AI crawlers can find your pages, reach them, understand the content and show it to searchers quickly. It is the foundation the content work is built on.
You receive a list of findings in priority order. Each one says which page or template it concerns, what needs to change and how the fix can be verified.
What we check
01
Discovery and indexing
Robots.txt, XML sitemaps, noindex and canonical settings, status codes and redirects. We find out which pages Google has indexed and why some are missing.
02
Structure and understanding
Internal links, navigation, orphan pages, duplicate content, heading structure, schema markup and the hreflang relationships between language versions.
03
Speed and use
Core Web Vitals, images, scripts and fonts, and mobile use. We also check whether the content is visible without JavaScript, because not every crawler runs it.
The investigation starts with a symptom
There is usually a concrete problem behind the request: a page is missing from search results, traffic fell after a redesign, or the website feels slow. We start there and widen the review as needed.
We combine page-level checks with Search Console and analytics data. That is how we separate the faults that really matter from the ones that only look bad in a tool’s report.
Who fixes what
We help directly with indexing, metadata, internal linking, redirects and performance. For each change we agree on who implements it and how to check that it works.
Server settings, hosting and deeper code-level changes are made by whoever maintains your website, or by your development team. We prepare the SEO requirements for them, help prioritize and verify the result.
Indexing: can Google reach the page?
When a page is missing from Google, the cause is usually one of three: Google cannot reach it, the page carries an indexing restriction (deliberate or accidental), or Google treats it as a copy of another page. Each needs a different fix, so guessing and changing settings is not the way.
We check the URLs, HTTP responses, robots.txt, page-level robots directives, canonicals and the sitemap. The indexing checklist follows the same order if you want to begin yourself.
Structure, language versions and schema
The important content, the navigation and the route to contact all need to be present in the version of the page a crawler sees. We review headings, links and script-dependent parts one template at a time, because a fault in a template repeats on every page that uses it.
On a multilingual website we check the corresponding pages, canonicals and language links. The multilingual SEO guide goes into these. Schema markup is always checked against what is visible on the page.
Speed and Core Web Vitals
Performance work starts with the pages your customers actually use and the devices they use them on. We look for the largest loading element, slow interactions and layout jumps. The fixes usually concern images, scripts and the theme. The Core Web Vitals guide explains the assessment.
Redesigns and migrations
A redesign is the riskiest moment for technical SEO. Before launch we map the existing URLs to their new destinations, and after launch we check redirects, indexing and sitemaps. The website migration SEO guide walks through the stages.
AI crawlers
We check what robots.txt tells the crawlers of AI services and whether the content can be read without code that a browser has to run. If you want to appear in AI answers, this is the first thing that has to be right. More on GEO and AI search optimization.
QUESTIONS
Frequently asked questions
Can you help if traffic dropped after a redesign?
Yes. We check redirects, indexing, canonicals, sitemaps and the most important landing pages. The sooner after launch it is looked into, the easier it is to put right.
What access do you need?
Read access to Search Console and analytics is enough to begin. If the work calls for more, we agree on it beforehand.
Do you make the fixes yourselves?
Some of them, such as metadata, internal links and many WordPress settings. Server and code-level changes are made by whoever maintains your website, and we verify the result.
Is our website too small for a technical audit?
No. On a small website the check is quick, and a single wrong setting can keep the entire site out of search results.
RELATED EXPERTISE
More areas of expertise
WordPress SEO
Improve the search visibility of your WordPress website. We review settings, plugins, templates and speed and tell you what to fix first.
Analytics & conversion tracking
Know what brings your enquiries. We set up and check measurement from GA4 and forms to reports you can base decisions on.
Is there a technical problem on your website?
Send us the address and tell us what you have noticed. We will tell you how we would start investigating.