SEO audit
Find out what is holding back your search visibility. You get a technical review, a content assessment and a task list in priority order.
SEARCH ENGINE OPTIMIZATION
Search engine optimization that brings enquiries
When a customer searches Google for what you offer, your website needs to show up and answer their question. We find out what your customers search for and build the pages that bring the right people all the way to an enquiry.
What is search engine optimization?
Search engine optimization (SEO) is the work of getting a website to appear in Google for the searches your customers actually make. In practice it has three parts: finding out what people search for, creating pages that answer those searches, and making sure Google can reach and understand them.
Traffic is not the goal in itself. The goal is that someone who needs your service finds you and gets in touch.
Does any of this sound familiar?
01
Your service does not appear in Google
People find you by company name but not by what you do. The most common reason is that the service has no page of its own, or the page does not tell searchers what they want to know.
02
Visitors arrive, enquiries do not
The traffic may come from topics that have nothing to do with buying. We look at which searches bring visitors, which pages they land on and where the journey stops.
03
You do not know where to start
There is plenty that could be done, but not all of it matters equally. We put the work in order by what has the most effect and what is quickest to do.
Keyword research
In keyword research we find the words and questions your customers use when they look for your service. Search volume is only one piece of information. What the searcher intends to do matters just as much: are they looking for a provider, comparing options or trying to understand the subject first?
The result is a page plan. It shows which page answers which search, which topics belong on the same page and which pages are still missing.
SEO competitor analysis
We look at which websites appear for the searches that matter to you, and why. In search results your competitor can be a completely different company from the one you compete with for contracts.
We compare topics, depth of content and how services are presented. That reveals the gaps your own website can fill and the subjects where you have more to say than anyone else.
How the work proceeds
We start with your services and the kind of customers you want more of. Then we go through your Search Console data, existing pages and the search results. At this stage it often turns out that two pages compete for the same search, or that the most important service is buried deep in the menu.
You get a plan with the work in priority order. For each item we explain what will be done, why, and who does it. An error that blocks indexing gets fixed before a single new sentence is written.
Pages that answer the search
Someone looking for a provider, someone comparing options and someone trying to solve a problem each need a different page. A service page explains what you do, for whom and how the work proceeds. A guide or article answers the question that comes up before a buying decision.
We can write the pages ourselves or prepare briefs for your team. Read more on SEO content and content strategy.
From visibility to enquiries
At the start we agree on what counts as a valuable enquiry for you, and we check that it is measured correctly. Otherwise growing visibility is just a line on a report.
We follow searches, landing pages and enquiries and update the plan according to what works. If measurement needs to be set up first, analytics and conversion tracking covers that.
An example: clicks doubled in five months
An example: monthly clicks from Google Search, June – October 2026. See more examples.
Would you rather begin with an overall picture of your website? An SEO audit is a good way to start. The guide to SEO costs explains what the price is made of.
QUESTIONS
Frequently asked questions
How quickly does SEO produce results?
Technical fixes can show within weeks because they remove a barrier. New content typically takes months to have its effect, and the pace depends on competition and where the website starts from. We tell you at the outset what is realistic to expect.
What do we end up with?
A search and page plan, content recommendations, a list of technical fixes and a way to follow the results. We agree on the exact deliverables before we start.
Does the website need to be rebuilt?
Usually not. It almost always makes sense to improve the website you have. A new design does not fix gaps in content, and a careless rebuild can lose the visibility you already have.
Does the same work help in AI search?
To a large extent, yes. Tools such as ChatGPT and Google’s AI answers use web pages as their sources, so clear, accessible content helps in both. GEO and AI search optimization builds on it.
RELATED EXPERTISE
The parts of SEO
Technical SEO
Make sure search engines and AI can find, understand and index your website. We review the whole technical foundation and give you a prioritized fix list.
SEO content & content strategy
Service pages and articles that answer your customers’ questions. We plan the content and either write it or brief your own writers.
Where should your SEO begin?
Send us your website address and tell us what kind of customers you want more of. We read every message and will suggest a sensible way forward.