Search Engine Optimization
Be found on Google when customers look for what you offer. We research the searches, improve the pages and track whether visibility turns into enquiries.
SEO CONTENT
SEO content and content strategy
Your customers look for answers before they contact anyone. We plan and write the service pages and articles that answer those questions and lead the reader to you.
What does a content strategy mean in practice?
A content strategy is a plan for which pages the website has, who each one is written for and which question it answers. Without it, content still gets produced, but pages compete with one another, repeat the same thing or leave the most important questions unanswered.
What the work includes
01
A content inventory
We go through the existing pages and sort them into four groups: keep, expand, merge or remove. The quickest improvement is often a page that already exists.
02
A page and topic plan
We connect customers’ searches and questions to pages. You see which service pages and articles are needed and in what order to produce them.
03
Writing or briefs
We write the content ourselves or prepare briefs for your own writers: the main question, a heading outline, the examples needed and the links.
A service page and an article do different jobs
A service page is for someone who is considering buying. It has to say what the service includes, who it suits, how the work proceeds and how to get started. An article or guide is for someone still finding out: it explains a problem, compares solutions or shows how to do something.
When the two get mixed up, the service page becomes an information pack with no next step at the end, or the article becomes a sales pitch nobody wants to read.
The expertise comes from you
Good content contains things that cannot be made up from outside: how the work really proceeds, what customers ask, what usually goes wrong. That is why we interview you or your experts and write from that.
It is also what sets a page apart from competitors and from generic AI-written text. For Google and for AI search, first-hand information that can be checked is the most valuable thing a page can contain.
What long-term content work looks like
Here is one example over 15 months. Clicks grow quickly during the first six months and then settle at a level roughly double the starting point. Holiday periods show in the line as small waves.
An example: monthly clicks from Google Search, August 2025 – October 2026. See more examples.
Topic clusters and internal links
Related pages form a whole: a main page opens the subject and supporting pages answer the more specific questions. Links between them help both the reader and the search engine understand what belongs together.
We cover planning the structure in the content plan guide and linking in the internal linking guide.
AI in content work
We use AI as an aid in research, outlining and editing. The facts, examples and final text are always checked, and your expert approves the content before it is published. The editorial standards explain how we work.
QUESTIONS
Frequently asked questions
Who writes the final text?
We decide that together. We can write everything, produce drafts for your team to finish or provide briefs only. Your expert checks the content in every case.
Can existing content be used?
Yes, and it is usually the most sensible place to start. Improving an existing page often brings results faster than a completely new one.
How many articles a month should we publish?
Quantity is not what decides it. A few pages that properly answer your customers’ most important questions are worth more than a steady stream of general text.
How are the results followed?
We follow each page’s searches, visits and the enquiries that start from it. Content is updated when the services, the questions or the facts change.
RELATED EXPERTISE
More areas of expertise
GEO & AI search optimization
Be found and recommended in AI search. We make sure ChatGPT, Claude and Google’s AI answers can find your company and describe it correctly.
SEO audit
Find out what is holding back your search visibility. You get a technical review, a content assessment and a task list in priority order.
Which questions should your website answer?
Send us your website address and tell us which services you want to grow. We will suggest where the content work should begin.